A Reality “Click” for Matt Damon

Many of you have read in the L.A. Times about the “bad start” at the box office for “Promised Land,” the anti-development film starring Matt Damon and John “the-guy-from-The-Office” Krasinski. One of my East Coast colleagues has a great update on yet another blow to the movie – it’s now been surpassed by Energy In Depth’s “Real Promised Land” website in terms of social-media popularity. That’s right, on Facebook, Americans “like” the realities of domestic energy production – good jobs, lower utility bills, stronger economic growth, and higher tax revenues for local, state and federal government – more than they “like” the scary-sounding fiction being pushed by Damon, Krasinski and the anti-development activists who inspired the film.

From EID’s national website:

The story is best told with screenshots of the official Promised Land movie Facebook page and our Real Promised Land page.  First, here is the movie Facebook page yesterday, January 8, 2013:

Notice the number of “likes” and the count of Facebook users talking about the movie Facebook page.  The movie has garnered 10,717 likes and 5,883 people are talking about it.  This is, bear in mind, a movie that cost $15 million to produce.

Now, take a look at The Real Promised Land, Energy In Depth’s Facebook page showing “real Americans, real stories, no scripts,” which was produced by one our staffers working with a budget only slightly larger than $1.98, using videos of (and contributed by) ordinary Americans:


Well, how about that?

That’s what I’d call impressive. By our latest count, the Facebook page for “Real Promised Land” is now leading 11,294 to 10,806.

We invent, build and make a lot of things here in California. Everyone knows that we make movies – including ill-conceived and bad ones. Not every knows, however, that we are one of the nation’s largest energy producing states. By responsibly developing our abundant natural resources, using safe and proven technologies like hydraulic fracturing, we can produce home-grown energy that will reduce our dependence on foreign oil, create thousands of jobs, and help refill California’s state coffers – and all of it taking place under the supervision of some of the most environmentally protective laws and regulations in the nation, if not the world.

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