Anti-energy activists on Twitter are circulating a letter-to-the-editor published in the journal Nature which claims to show that the American Petroleum Institute (API), an industry trade group, was informed of the existence of climate change in 1965. 350.org’s Jamie Henn described the news as “criminal” and “immoral,” while Politico suggested the revelation may spawn a new front in the #ExxonKnew campaign: #APIKnew.

But in rushing to share this letter, activists and reporters forgot that they’ve tried this before – and failed spectacularly.

Read more about this latest stunt at EID Climate.